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Search Engine Optimisation is a vital sector of online marketing, and it can often be the difference between failure and success for your business. As a result, Ipswich organizations and individuals continue to seek new strategies that can improve their SEO efforts.
Their aim is to attain the results they want as fast as possible. Just like with all other things in life, SEO has its good, right and fair techniques and its wicked, naughty and bad ones.
The terms Black Hat and White Hat SEO were created to define these SEO strategies.
The article below helps you know more about White Hat SEO Vs Black Hat SEO.
It refers to endeavours to improve rankings using techniques that search engines do not approve. These strategies often look for fast approaches and entail deception.
It requires the use of excellent methods that comply with the regulations set by search engines to attain high SEO rankings.
The main difference between these two methods lies within how experts in SEO handle their back linking strategy.
Compliance: The techniques in Black Hat SEO are deemed unethical while White Hat SEO employs strategies that follow the set guidelines.
Methods: White Hat SEO entails techniques like content analysis, quality content, web design, research and appropriate meta tags. Methods in Black Hat SEO, on the other hand, include link farming, hidden links, keyword stuffing, cloaked pages and blog comment spam.
Approval: White Hat SEO is sanctioned by all search engines but Black Hat is not.
Consequence: When you engage in Black Hat SEO, your site is likely to incur penalties such as de-indexing, low rankings or even worse being banned. Such sanctions can last for an extended period.
It tops the list of black hat SEO methods and comes in various guises. However, the primary principle is that the code for the website there is content that is filled with keywords.
Such content is not visible to the person using the site. AN ideal way to do this is by making use of comment tags. The primary role of comment tags is to enable developers to incorporate useful reminders in the code to explain what that part of the code does.
Developers also use the <noscript tag> to hide content. The tag ought to play the role of informing the user that their browser is using a script but it either does not support the language or the function is turned off.
The tags <noframes> are also often abused in similar ways. A black hat SEO developer can also use CSS to hide content from the end user. They do this by using extremely tiny text and coloured text on a similar background.
Meta tags alert the search engines of the page content, and they often are between the head tag in a page. When used appropriately, they can notify a search engine that a website is employing spam techniques to increase rankings.
Black Hat SEO developers misuse meta descriptions by overusing keywords to promote a particular business.
These are pages made for search engines but not the final user. They are technically fake pages filled with content and highly optimised for one or two keywords that connect to a landing or target page.
As an end user, you do not see these pages since they are spontaneously directed to the target page.
It is one major aspect of White Hat SEO. When you look at SEO as a distinct entity to building a website, you repeatedly hear that content is King, and this is always true.
By offering unique and well-written content, you optimize your site for search engines.
The aim of a search engine is to give the end user what it deems the most relevant site for each search.
In White Hat SEO, the developer creates your site with major phrases and keywords in mind. To achieve this, do some research keywords and phrases that you feel people are likely to use to locate your site.
One way to employ White Hat SEO is by avoiding the use of single words as they are not always quite useful. Instead, make use of multi-word catchphrases that are quite specific to your service or product.
In so doing, you target end users who are more likely to want what you offer.
Use the keywords you have picked effectively all through your site and assign every 2-3 of the selected keywords to each page. You can then use them in all the crucial elements in the page.
It is also another essential White Hat SEO. Giving the pages in your site appropriate metadata and titles is an excellent way to improve your SEO rankings.
Black Hat SEO developers misuse meta descriptions and keywords and as a result, engines now deem them less crucial. Despite this, it is still imperative to use them appropriately.
Titles are still essential since they are declarations of what the page content is. It is, therefore, important to ensure the page titles represent the content in the page.
There are various opinions amongst people in the SEO practitioner industry. Many of them agree that White Hat SEO methods take more time to improve your search rankings compared to Black Hat SEO ones.
Although quick results can make black hat SEO quite tempting, the penalties are not worth it.
Moreover, the results they offer are short term. White Hat SEO, on the other hand, leads to higher rankings on your site and provides permanent results.
A private blog network is a series of relatively minor websites that link to a central, larger website.
The larger website is typically the website that has been monetized, and is central to the business involved, and the smaller websites usually have high-quality content with pre-existing back-links coming from other websites that will in turn rank your money site higher in Google.
When setting up a Private Blog to increase the rankings of your money site, it is essential to use expired domains.
The power of gaining higher rankings in Google using Private Blog Networks comes down to one thing – expired domains. Expired domains are generally domains that have been in use before by other businesses and have since expired.
That is, the business just simply did not renew their domain. It could be for many reasons including the business simply does not operate any longer, or simply the business forgot to renew their domain (God forbid!).
Many people might wonder about the advantages associated with using expired domains. Simply put, SEO is about 2 things.
If you cut corners on the content you place on the Expired Domain then you may incur the wrath of Google Panda. Always use unique content. That is, write it yourself or pay someone else to write it for you.
Never just copy and paste from another website!
Expired domains are extremely powerful because the previous business that used the domain most likely had already obtained back-links for their business. Once a domain expires those links do not go away.
The links are most likely on other peoples websites pointing to this expired domain that no longer has a website on it. What a waste of the power!
These expired domains still have some authority, despite their expired status. They get this authority from the back-links pointing to them. Each back-link pointing to your website is considered a “vote”.
The more “votes”, or back-links, you have the higher you rank. Generally. There are exceptions, but lets keep it simple for now.
People who use these domains have a certain degree of power as a result because of these wasted “votes”.
Once the expired domain is purchased (usually through a dedicated broker or expired domain service) then good unique content (or the websites previous content) is placed back onto the domain and the website is redeveloped.
Of course, you need to re-register the domain and obtain hosting also.
The final step is then to place a back-link on the redeveloped website back to your money site. The back-links then count towards your websites that you are trying to rank.
Because these links are considered powerful it would be important to use a keyword that you are trying to rank for. Anchor text diversity is important and may incur the wrath of a Google Penalty called Penguin if you are not careful.
The next time Google re-crawls or visits the expired domain (now called a Private Blog), they will read the new content and count the back-link towards your back-link profile that determines your website ranking. Remember, the more back-links you have, the higher ranking Google will give you (generally).
It’s understandable why so many people would choose to use private blog networks in spite of the challenges they can present.
For one thing, the people who want to be their own bosses in every way may automatically gravitate towards the private blog network model. This is because they are in control of the back-links that point to their money site.
The owners of these networks are also going to be able to improve their search engine ranking in general, and they will be able to do so much more quickly and efficiently as a result.
The main website is going to have links on a number of different blogs as a result of being linked throughout the private blog network.
The more Private Blogs you have in your network the more authority Google will consider your money site to have. The more back-links an expired domain has pointing to it, the more power will pass through to your money site.
What is even more accurate is that the more links the expired domain has from other authoritative websites the more authority your money site will look in the eyes of Google.
That’s right. Back-links have different value depending on where they are coming from. If your website has back-links from other websites associated with your niche or industry then they will be worth more.
If your money site has back-links coming from other websites that have little or no likeness to the business you are in, then they will be worth less.
Let’s say a website is all about selling Dog Shampoo. Therefore, if your Dog Shampoo website has back-links from other websites that have Dog Products then those links will be considered to more value than having back-links from Automotive websites.
That’s how it works.
The idea of obtaining expired domains that are similar to your niche that your business is in, placing good content (not copied) on those expired domains, and finally placing a back-link on the newly redeveloped private blog back to your money site can certainly help your Google rankings.
Ultimately, there are 2 main advantages of using a Private Blog Network:
They go against Google Guidelines policy. Simple as that. If not setup properly then Google can trace your Private Blogs back to your money site and penalise you. Google likes everything to happen naturally on the internet. It makes it harder for them if businesses are “rigging the system”.
It’s easier for them to rank websites if things ” happen naturally”.
They simply count the links pointing to your website and compare it to the number of links pointing to your competitors websites and whoever has the most links wins (ranks higher). Generally. Of course the quality of the links also comes into play. But that’s generally how it works.
If you don’t have back-links to your website then you can forget about ranking high in Google.
But, knowing that getting a higher Google ranking comprises mostly about LINKS, LINKS, LINKS, then it would seem obvious that businesses would proactively go about obtaining links. Right?
So, you need to be careful when creating a Private Blog for your business. Google looks for footprints when deciding whether or not it considers the links to be natural or unnatural pointing to your website. Some footprints that it looks for may include:
Is the Private Blog hosted on the same server as your money site? Too many websites that links to your website coming from the same hosting server can be a red flag to Google.
Is the Private Blog registered at the same registrar as your money site? Too many websites that link to your website registered at the same registrar can be a red flag to Google.
If all your Private Blogs are created using the same Content Management System then that would also be a red flag for Google. Mix it up. Use different Content Management Systems, html, jsp, php, asp, etc. The more variation the better (the less likely that Google will think that your building them)
Remember, Google is a robot, so it uses advanced algorithms to determine if where your back-links are coming from are consider natural or unnatural.
Another disadvantage of using a Private Blog Network is the time and cost involved. A typical cost structure of a single Private Blog can be:
And then there is the cost of getting your website designer to build it for you.
Lastly, there are no guarantees that the Private Blog will work. Google has been cracking down on Private Blog Networks for years.
They are Google’s number #1 enemy as they make it harder for Google to rank websites that genuinely deserve to rank high (good content with natural back-links accumulating over time).
In conclusion, Private Blog Networks are cheating. If you want to take a shortcut and risk the penalty from Google then you can see some short term gain.
Even long-term gain if the Network is built with little to no footprints from someone who knows what there doing.
Or you can wait longer until other people link to your website. And wait, and wait, and wait …
MIwebdesigns does not use a Black Hat SEO tactic of building Private Blog Networks for its clients.
If you want to increase your rankings for your Ipswich business in Google then you need links from other websites. SEO 101 is all about back-links to your website from other websites.
Google considers back-links from other websites “votes” for your website. If you have more “votes” than your competitors than you will outrank them – generally.
With that being said, what is every business going to try and do?
They are going to try and get back-links from other websites. There is no big secret in ranking your website higher. Google cannot hide this.
But now that the secret is out, ranking your website higher (getting links) really turned into the Wild Wild West.
In 2012 Google unleashed an animal on the internet… That animal wreaked havoc on websites both big and small. It sent SEO experts scrambling for answers and site owners cowering in fear.
That ferociously devastating animal that sent shock waves through the jungle that the internet was quickly becoming was a… Penguin?
When Google first announced it’s algorithm update codenamed Penguin on April 24, 2012, many website owners were already feeling the wrath. Page rankings were lost in an instant. Some of those sites still haven’t recovered from the initial fall out.
But every yin has a yang. So, on the other hand, many sites were promoted to the top of the search engines. However, more sites were negatively impacted than positively impacted.
What was going on?
Well, it turns out thousands of websites had a proverbial target on their backs. If you used black hat techniques like buying links to boost your search rankings, Google Penguin had it in for you.
Indeed, after April 24, 2012, the SEO world was changed forever.
Since then Google has continued to update and refine its Penguin algorithm, most recently in September 2016, when they also announced that Penguin is now a part of their core search Algorithm.
Google introduced Penguin in 2012 for one reason: To target websites that use low-quality link schemes to rank high in Google’s search engine results. Basically, it’s a web spam algorithm.
When Penguin was released, it had an almost immediate impact on sites that used unnatural link building tactics.
The impact was felt far and wide, and a lot of webmasters were furious.
The complaints rang out from forums, social media, and even on the actual post, Google released about the first Penguin update.
Google quickly let the site owners that had been punished know exactly why they were being punished via a notice of unnatural links in their Google Webmaster Tools dashboard.
The message basically said:
“Hey unlucky webmaster, this is Google. We’ve detected that some of your sites pages are using techniques that violate our Webmaster Guidelines. Take a look around your site for possible unnatural links pointing to your site that could be intended to manipulate rankings. Basically, the jig is up. We know you’ve been building or buying links. Disavow them, and we will reconsider improving your rankings in our search engine. Sincerely, Google Search Quality Team.”
Okay, that’s not the exact message, but that’s pretty close. Anyway, people were furious, and for good reason. Can you imagine being a webmaster that’s at the top of the search results for a coveted keyword then one morning you wake up, and it’s all gone? The steepness of the decline in revenue and profits had to be absolutely devastating for some.
As damaging as the Penguin update was for some, the message was clear: The Penguin update was released to make search results better by targeting sites that used techniques to rank pages higher than they deserved to be ranked.
If you were building a bunch of backlinks to manipulate rankings and Google found out you would be harshly penalized from this moment going forward.
Luckily for SEO’s everywhere link building isn’t dead. Amateur link building is dead; the old tactics won’t work anymore. The game has gotten tougher.
You have to be careful about the tactics you use and avoid techniques that will send red flags to Google.
If you want to.avoid the negative effects of Penguin here are a few things you should do:
And last but not least… When you do build backlinks make sure you have anchor diversity….
Anchor diversity is pretty simple to understand. The majority of the links pointing to your site should not have the same anchor text. A lack of anchor diversity looks unnatural to Google, and that’s a surefire way to trigger a Penguin penalty.
<a href=”http://www.example.com”>This is Anchor Text</a>
Let me break this down a little more clearly.
In the old days if a webmaster wanted to rank high for a keyword, let’s say “Ipswich web design” for example. He would go and buy or build a bunch of backlinks with the link anchor text “Ipswich web design.” That tactic worked in the past, but it’s a recipe for disaster after Penguin.
Now you have to make sure your anchor text is diversified and fits naturally into the article. So instead of building a bunch of links with the anchor text “Ipswich web design” you would diversify your anchor text by altering the keywords as such:
And so on and so forth. What you’re looking for is a good mix of keyword variations and exact matches…
Which raises the next question…
Well, let me first say that you must use exact match keywords sparingly. Most of the links you build should have anchor text that uses a keyword variation. You really want to air on the side of caution here. If you’re using exact match anchor text for more than four percent of your back links you’re asking for trouble. My optimal anchor text diversity ratios are:
That’s a pretty simple question to answer. Don’t over optimize. You have to diversify your anchor text and stay away from known backlink building tactics like private blog networks, comment spamming, and blog-roll links.
You should also put a focus on trying to build at least some links from real sites via guest posting.
The more natural things look to Google, the better. As long as you stay away from over optimization your backlink profile, you should be able to avoid a Penguin penalty.
Google Panda is basically a series of on-going data refreshes and algorithm updates for the Google search engine.
The company rolls out the updates and refreshes in order to refine its search algorithm with the aim of improving the significance/value of search query results for users.
Through Google Panda, Google seeks to elevate high quality web pages as well as sites to the top of organic search results. The company, at the same time lowers or penalizes lower-quality web pages and sites. This is particularly true to sites that display huge amounts of ads without much high quality content.
The original Google Panda update made a debut in February 2011. Since then, the company has rolled out not less than three additional major updates.
The most recent one was on May 2014 (Google Panda 4.0 Update). Google also boasts a history of initiating minor updates. Sometimes, the company does so as frequently as even monthly.
If you are in the SEO industry, you must follow the Panda updates closely. The same is true to web developers across the world. This is because Panda changes have a huge impact on the traffic amounts a web site gets from organic or natural search results.
Google introduced Google Panda in order to improve the quality of websites for the benefit of web visitors. High quality sites enjoy higher rankings while low quality sites face stiff penalties.
Over the years after its introduction, many sites have had to improve their quality in order to avoid penalties from Google.
You can prevent Google Panda from impacting your site negatively is pretty simple. You need to create unique and high quality content that answers the queries searchers are asking.
You can tell whether content is of high quality or not by reading content loud. Anytime you read content aloud, you suddenly notice mistakes such as grammatical errors, repetitive keywords as well as other signals that content which will come in the way of content quality.
Read out and edit yourself as you go. Alternatively, you can ask someone else to do it on your behalf. Doing that will help you flag the mistakes that need to be changed.
The Panda update might be a few years old. However, it doesn’t mean that everyone has it all figured out. Actually, because of the lack of any hard data, it might be quite hard to figure out whether Panda has penalized you and how to recover from the penalty.
You site can be penalized by Google Panda because of various reasons. However, these two are the main common reasons:
If you’ve lost keyword rankings to such a great extent, then it’s a clear indication that Google Algo updates, Panda included have hit you.
Focusing on your site’s quality is the best way to avoid being hit by Panda.
Doing this is one of the best ways to recover from Panda penalty. Since fixing content takes time, it’s prudent to begin on sorting out SEO issues first. An excellent way is to begin by checking the specific pages that are indexed by Google.
For each result, ask yourself the question, ‘Is the page important to Google users or for Google search?’
Once you eliminate unwanted pages and links from your website index, it is high time to search for content with duplicate meta description or title.
It can happen for a variety of reasons, which include employing the use of a poor SEO plugin and URL parameters. You can utilize Google webmaster tool to locate pages with identical meta descriptions and title.
Google penalizes many sites because of low quality content. The above fixes are effective at helping lower the number of low-quality content from your website. To reduce it, you must work on your content level.
Begin with On-page SEO.
However, avoid spamming your website’s content at all cost. Write naturally and maintain the formatting of your article.
All these are highly effective strategies to help you recover from Google Panda penalty.
You can do 3 main things to not only keep Google Panda fed but also happy. Here are the 3 things: