Launching your business’ Adwords campaign can be both an exciting and daunting task for many. It will help you to reach new customers online. Most website owners are usually anxious and fear clicking the start button when they want to launch a new AdWords campaign because they fear its not right for their business.
However, the Google AdWords Campaign is used by thousands of websites and businesses across the world to help their brands get out in the market. Our guide below will help you get started with Google AdWords.
To sign up for the Google AdWords campaign, navigate to https://ads.google.com on your browser. Click the “Start Now” button to sign up for a Google ads account.
After creating your account, you will click the “Create Campaign” button to start a campaign. Though there are different types of campaigns, it’s recommended to start with “Search Network only.” Choose a name for this campaign, and it’s best to use one related to your products or services.
When choosing the people’s locations, you will have various options. For instance, you can choose a small or large area, i.e., a city or country. Use the coordinates to pinpoint a specific area you want the ads to reach.
Ensure you know the customer’s location, and at times, you may want to target people in your neighborhood. If you want to do local ad marketing, choose your country, say the US, but if you want the ads to reach international countries, then set up different campaigns for those areas.
One of the most important considerations when setting up a Google AdWords campaign is the budget. It’s important to set your budget to avoid crossing your spending limits. Gauge the number of your visitors to your landing pages to know your conversion rates. It’s best to stick to an average budget when starting out.
Besides, as a beginner, you may not afford plenty of money for PPC management. Specify your budget and use the keyword planning tool to know how the value you will get on your spending. But note that though the budget can be adjusted any time, you should spend a minimum amount for your site to get the visibility and exposure it needs.
The third step is where you choose your target audience based on their geographical location. The feature ensures that your adverts only reach the intended users.
This is where you choose the keywords that will be associated with your ads. For instance, for my business I want to rank for the keyword Ipswich web design. Hence, I need to specifically set this as a keyword within my Campaign that I am willing to bid for. Keywords refer to the common phrases and words which customers use to search for products or services. Therefore, when the customers search for these keywords, your business will appear on the top results.
Choose the keywords associated with your product and niche and if you don’t have them already, then use the Keyword Planner Tool. The tool helps you to generate keywords and offers suggestions on your bidding.
By using relevant keywords, you’ll make it easier for your customers to find you. And as you start your ad campaign, use the low and medium keywords only since keyword research is a crucial component of the PPC campaign.
Your landing page is where your ads will direct your potential customers after they click on the ads. Ensure the page you have set up is relevant to your keywords and ads to enable people to find your business quickly. Also, note that the landing page is different from the homepage, and it should contain more of the product or service you’re selling.
Your AdWords campaign should also feature the supported devices on the list. Do you want to reach your ideal customers through their smartphones or PC? Conduct research on your ideal shoppers and the devices they prefer using. This will enable you to reach them with ease by conducting a more efficient ad campaign.
The bid is the amount you are willing to pay Google for every clicked ad. Since AdWords operates on a bidding model, you will have to bid higher than your competitor if you want your ad to appear on top of theirs.
You can set the bid manually or allow Google to design the best one based on your budget. If you’re a beginner, I would advise you to stick with the automatic system until you’re familiar with how Google Ads works.
Customers make an impression of your business based on how you make the ads. Therefore, it’s important to ensure it communicates your brand message in the right way. But with well-selected and relevant keywords, it will be easier for the ad to communicate about your brand. However, I would advise you to design more than one unique ad for the different product categories. This will boost the quality of your brand to customers and improve your quality score.
The multiple ads will have different objectives, and you can use them at once in your campaign. Using the analytics tool, you will know the one with the highest conversion rates for the business.
This is the last step after setting up your Google ad words campaign and running it. Google AdWords gives you immense tracking capabilities, and you will easily analyze whether your ads are good enough.
Use Google Analytics to check the conversion rates for both websites and phones. You only need to set up the conversion tracking tool from Google AdWords or use third-party software to track them. From the results, you will know whether your campaign is worth it.
Google AdWords is a powerful tool that enables you to get customers regardless of your business’s size. It will help you bring more ROI if you set it well, but you will have to spend a lot of advertising fees without any results if you don’t. This post will give you the crucial info to set up your campaign and gear it for success.